buy low, sell high
Investment Decision-Making Jon Walker Investment Decision-Making Jon Walker

buy low, sell high

The "Buy low, sell high" paradigm in investment is predicated on the ability to "time" the market. Everyone wants to say that they bought a stock at the lows and rode it all the way to the highs before cashing out. Newsflash, it's virtually impossible to do. Also, trying to time the market can be extremely painful for investors.

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