avoiding conformity
Investment Decision-Making Jon Walker Investment Decision-Making Jon Walker

avoiding conformity

“If everyone’s jumping on the bandwagon, I’d rather build my own wagon. It might have square wheels, but at least it’s original!”

Contrarian thinking is hard to do. It is uncomfortable. It’s much easier to follow the crowd and not stand out. Psychologically we are not wired to accept we are wrong and therefore being part of the group allows us to take comfort in being wrong with others. The contrarian has to take the opposite view and know they are leaving themselves open to, at best, criticism and at worst, ridicule.

Read More